The words of politicians do more than win elections. At their best, they inspire us, touch our hearts, and lead us to a future of bigger dreams and new possibilities– as long as the candidate doesn’t mess up the lines from their speechwriters! So how do those master wordsmiths sell policy, spread their message and construct the narrative that will get their boss to the presidency?
Join George W. Bush speechwriter David Frum, Obama speechwriter Sarada Peri, and host Clay Aiken, as they share their behind the scenes stories and tell us how to to cut through the noise with the right words for the moment.