In This Episode:

Andrew Zucker chats with Rolling Stone contributing writer Jack Crosbie, who recently profiled Dana White and UFC’s takeover of American culture. Over two decades, White transformed the once-fringe sport, turning it into a mainstream powerhouse. Today, the billion-dollar circus is fully enmeshed in American politics, too, thanks in no small part to the decades-old relationship between Donald Trump and White. Crosbie shares how the two cultural icons first crossed paths, their shared approach to media and branding, and UFC’s unique approach to building a colossus.

Host:

Andrew Zucker